"ALGA"
Algae Chocolate Packages
Trend Research • Adobe Illustratior • Laser Cut • Konsberg • Solidworks • 3D Printing • Graphic Design
Project Brief:
To create engaging chocolate packages for various flavors.
TRENDS
Bolstering Adaptive Immunity
Food + Health Trend
"Immunity has become a major concern for consumers across the globe, food loaded with immune-supportive properties can bolster the immune system." --- Stylus
Ingredients From the Sea
Wellness Ingredients Trend 2023
"There is a big trend to add nutrients from the sea to people's daily diet, especially algae." --- Stylus
SEA INGREDIENTS
Chlorella
· green algae
· rich in vitamins, minerals and amino acids
· detoxification, anti-inflammatory properties
Medical use
Spirulina
· blue-green algae
· rich in vitamins, minerals and amino acids
· excellent source of plant-based protein
Sea Moss
· reddish-yellow algae
· rich in vitamins, minerals, antioxidants, omega-3 fatty acids, and dietary fiber
· for digestive health, skin and hair health
Supplement in health foods
Nori
· green algae
· rich in vitamins, minerals and protein
· excellent source for umami flavor
Flavor enhancer
ALGA combines chocolate with algae to create a healthy and innovative snack for wellness conscious people. Algae are rich in vitamins, proteins and minerals, which can help people obtain rich nutrition and enhance their immunity.
KEY VALUES
Nutrient-Rich
Vital
Oceanic
Harmonious
Eco-Friendly
TARGET AUDIENCE
General Analysis
20+ years old
Wellness conscious
Natural food seeker
Novel food explorer
Persona - Olivia
AGE: 29
OCCUPATION: Nature Photojournalist
LOCATION: West Los Angeles, CA
INTERESTS: Hiking, Afternoon Tea, Foods
PAIN POINTS:
1- Olivia suffers from hair loss.
2- Frequent work-related travel weakens Olivia's immune system.
3- Olivia struggles to find healthy afternoon tea snacks.
RETAIL ENVIRONMENT
Health Food Stores
Chocolate Stores
Health food stores & Organic food stores will sell products with wellness-focused ingredients.
Chocolate brand stores allpw people to personally select and sample chocolates.
Online Chocolate Stores
Chocolates can be ordered online through Brand's official & Health food retailers' websites.
POSITIONING MATRIX
Nutrient-Rich
Normal
Traditional
Experimental
My Brand
BRANDING
NAMING
OCEAN
Ocea
Undersea
Aqua
Aquadelights
Oala
Poseidon
Seaside
OceaBliss
SeaSoul
Seagaes
Marinae
OceanEssence
SeaBounty
Sealgae
Alga
Algessence
AlgaBliss
Algachoc
AlgaVita
AlgaBloom
Algala
ALGAE
NUTRIENT
Nutri
Nutrialgae
Nourishing
Alible
Vital
Vitalgae
Enliven
NATURE
Greens
Greengae
Natura
Vita
Sprouting
Lush
Vibrantalgae
Pura
Puralgae
Wealgae
Moreal
Realgae
Mysticalgae
Lifeco
LOGO & LOGOTYPE
The chocolate concept centers around ALGAE. The logo design embodies the calm of aquatic environments, evoking a natural and peaceful atmosphere.
Engravers MT - Regular
+
Oceanic & Dynamic Feeling
FORM DESIGN
CHOCOLATE BAR
The irregular, organic shapes, surface and curves replicate the appearance of ocean-dwelling algae.
PACKAGING IDEATION
I selected Idea 11 for further development because it had a better opening ceremony in the mockup test.
idea 3
idea 11
GRAPHICS DESIGN
PDP IDEATION
I want my packaging to have some see through so people can see the algae chocolate looks like inside.
PATTERN MAKING
SEA MOSS
SPIRULINA
FINE-TUNING PROCESS
ILLUSTRATOR
MOCKUPS
FINAL DESIGN
SEA MOSS
SPIRULINA
FABRICATION
DIELINES
Dielines for konsberg machine.
Dielines with bleed for printing and konsberg machine.
SPECIFICATION
PAPER
PRINTING
Neenah Royal Sundance
Ultra white
15pt
Felt finish
Offset lithography
Double-sided CMYK
With pantone spot inks in: 348U, 4545U, 2465U, 300U, 524U, 294U
FINISHING
Soft touch AQ coating all over
Die cut the window on PDP
Spot UV coating on logos and flavors
OTHER
Clear heat seal bag
Transparent
50µ
